Since 2019, boosting children's immunity becomes the no.1 mission for every parents in Hong Kong.

 

To target the progression moms (mother who wants progression in every aspects of she and her children's life), we relaunched A+ Neuro Pro baby formula, by introducing our "Fearless Kidfluencers" throughout the campaign, while rebranding the special ingredients as a new golden nutrition pyramid. Our video envisioning children can enjoy their beloved activities again under the new normal, with the A+ nutrition support without parent's fear.

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The campaign brought overwhelmed success. In same year of the campaign, sales was up 41%, while 406% increased for product trials. A+ Neuro Pro became the 2022 #1 brand with immunity attributes.