Client : Cathay Pacific
Creative Agency : Publicis Hong Kong
Role : Associate Creative Director
Launched : 2022
Cathay Wellness APP Launch Campaign
We believe in building healthy atomic habits, is the easiest way leading you to a healthier lifestyle. With the new launch of Cathay Pacific wellness app platform, now you can get miles rewards from every little habits that you build.
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In this spot we showcased how one's wellness journey will be rewarded, because every small effort are worth to be celebrated.
60 sec. TV commercial
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Key Visual
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copy
Every step ahead on your wellness journey, Engage a mile rewards ahead.
Cathay Wellness APP helps you adopts 6 essential wellness habits
Steps / Exercise / Yoga / Water / Fruit & Veg / Sleep
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Side visuals are created for other content materials.
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Digital banners adaptation.