Client : Cathay Pacific
Creative Agency : Publicis Hong Kong
Role : Associate Creative Director
Launched : 2022
Cathay Wellness APP Launch Campaign
We believe in building healthy atomic habits, is the easiest way leading you to a healthier lifestyle. With the new launch of Cathay Pacific wellness app platform, now you can get miles rewards from every little habits that you build.
In this spot we showcased how one's wellness journey will be rewarded, because every small effort are worth to be celebrated.
60 sec. TV commercial
Key Visual
copy
Every step ahead on your wellness journey, Engage a mile rewards ahead.
Cathay Wellness APP helps you adopts 6 essential wellness habits
Steps / Exercise / Yoga / Water / Fruit & Veg / Sleep
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Side visuals are created for other content materials.
Digital banners adaptation.