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Client : Mead Johnson Hong Kong

Creative Agency : Publicis Hong Kong

Role : Senior Art Director

Launched : 2018

Mead Johnson Enfinitas Parents Newbie Tutorial

DHA, HMO, MFGM, PDX... etc etc. With tremendous amount of nutritions ingredients parents could find on the baby formula market, it is a difficult task for them to pick up what's the best for the children, especially parents newbies. While Enfinitas is launching a new key ingredients - Lactoferrin, we created 3 short online videos series and rebrand the ingredient as a "nutrition super food", specifically for first-time parents, to easily understand the benefit of this super ingredient.

Online Thematic Video
version "Smarty Tummy"
(Turn on caption for English subtitles)
Online Thematic Video
version "Get Rid of the Germs"
(Turn on caption for English subtitles)
MJN_lacto_FBpost0111_190103.gif
Animated GIF for Social Content
Online Thematic Video
version "A Precious Gift"
(Turn on caption for English subtitles)
Short Animation for Promotion on IG story
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