top of page

Client : Expedia Hong Kong

Creative Agency : Publicis Hong Kong

Role : Senior Art Director

Launched : 2019

Expedia OOH Campaign

1 in 4 Hong Kong workers suffer symptoms of depression and anxiety, especially after the social movements in 2019, that led to a major mental health burden among the city's residents. When travel seems one of the best resort for people to escape from high pressure reality, it is where Expedia can come in place to remind Hongkongers: It is okay to take a break.

 

We studied from Hong Kong the most popular forum website "LIHKG", and created a set of 15 OOH to touch the Hongkongers innermost feeling. 

"Work overtime = Low efficiency; Finished work on time = You must be free"

"Boss yesterday: Plan B is good! ; Boss Today: Plan B is so wrong!"

"The farthest distance in the world... is the distance between Monday to Friday."

"When WORK = LIFE, then your salary will be balanced"

"The future may seems foggy, but you always have friends to hang in there with you."

~ when you are fed up with life, there's always a way to cheer up. Expedia. ~

Over two hundred outdoor displays are made and spread across the city, 

Bus Body Advertising
bottom of page