Client : Expedia Hong Kong
Creative Agency : Publicis Hong Kong
Role : Associate Creative Director
Launched : 2020
Expedia Travel Fantasy TV Commercial
It is every Hongkonger's big interest to go on holiday travel whenever they can, but the pandemic and government strict COVID policy made travel became an impossible dream. Which it is also a huge challenge for Expedia during the pandemic - to keep their brand awareness, and build the affinity with travelers.
Knowing relaxation and rejuvenation is always what travelers wants especially at this stressful time, Expedia's flexible and efficient online services could be a solution and essential as a great travel companion when travel is possible again.
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A TV commercial is created based on most travelers' true pent-up travel desires, while Expedia is here for you when you like to sooth the desire, their flexible policies and convenient site features are always ready for you when you book, so you can feel at ease when you are ready to resume your future holiday plans.