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Client : McDonald's Hong Kong
Creative Agency : DDB Hong Kong
Role : Senior Art Director
Launched : 2016
McDonald's 2016 Chinese New Year Burger Campaign
McDonald's brought a newly designed burger for the 2016 Chinese New Year. Kickstart from the kitchen in early morning, we prepared everything fresh for you; while adding the new burger ingredient - golden hash brown, that represents a good start and wishing you another bright year.
TV Commercial 20s
SLP 5s tag on TV commercial
Key visual for CNY burgers
Key visual for CNY hot picks
Tray mat idea
Look for the Chinese New Year greeting phases from these emojis!
Flip the tray mat upside down you will see the answer.
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